Tate & Lyle Sugars has launched a new low-calorie Sucralose Sweetener, available now in both tablet and resealable pouch format.
The new sweetener can be dissolved easily in hot drinks, avoids frothing, has a texture close to real cane sugar, and can be sprinkled over dishes such as cereal and fruit.
The resealable pouch format is more concentrated to offer a cost saving, meaning consumers need to use less product to deliver the same amount of sweetness. Furthermore, the pouch is recyclable, uses less packaging material than a traditional bag or box, and takes up less space on the shelf for retailers.
The launch heralds the retirement of Tate & Lyle’s Zucro foodservice-led sweetener brand.
Sandra Gonilho, Marketing Manager for Tate & Lyle Sugars, said: “We’ve seen a growing trend towards consumers regularly opting for sweetener; the market is now worth over £55m per year and accounts for almost a fifth of the total sugar market value.”
The new Tate and Lyle Sugars pouch contains 75g sweetener and has an RSP of £1.80, while the 300-count tablet dispenser has an RSP of £2. Both are available now.
