Diageo’s premium gin brand Tanqueray is expanding its portfolio with a series of new launches.
First to market this month is Tanqueray Blackcurrant Royale (41.3% ABV, 70cl, RSP £25). Inspired by Charles Tanqueray’s travels to France, it combines the four botanicals of Tanqueray London Dry Gin with French blackcurrants, vanilla and the floral notes of black orchid.
In April, the brand is also set to introduce two brand new RTD 250ml can formats for Tanqueray London Dry Gin and Tanqueray Flor de Sevilla Distilled Gin (6.5% ABV, RSP £2.50).
The RTD category is currently +22.5% ahead of the off-trade BWS market, with premium premix brands growing +43%.
Adrienne Gammie, Marketing Director for Gins, Pimms and Baileys, said: “The gin category continues to thrive, and this is primarily motivated by consumer demand for new and exciting variants. Tanqueray Blackcurrant Royale is an extension of the brand’s commitment to introducing rich and exciting new choices to the market.
“We continue to see a huge trend in customers seeking new formats – especially in the pre-mix category. The new can formats provide convenience to the consumer, whilst being able to enjoy a high-quality serve at home.”
