Britvic has expanded its Tango range with the roll-out of two new sugar-free flavours.
Tropical and Strawberry & Watermelon are available now in both plain and price-marked packs, the latter exclusive to the wholesale and convenience channels. They are joined by a reformulated Orange sugar-free variant.
The brand has also received a packaging re-design and is set to benefit from a £2.2m marketing spend which will see it back on TV this summer for the first time in four years. The campaign also includes sampling, digital and in-store activity.
The new Tango flavours are available in 59p or 2 for £1 price-marked 330ml cans, and £1 or 2 for £1.70 price-marked 500ml bottles.
The following plain pack formats are also available:
- 2-litre bottle, RSP £2.29
- 600ml bottle, RSP £1.39
- 500ml bottle, RSP £1.39
- 375ml bottle, RSP 99p
- 330ml can, RSP 67p
Trystan Farnworth, Commercial Director, Convenience and Impulse at Britvic, said the multi-buy PMPs would help retailers increase basket spend.
Commenting on the redesign, he added: “The bold new look and feel of the packaging will also provide great stand out on shelf, appealing to younger shoppers, while keeping the fun heritage of the brand which our loyal fan base knows and loves.”
For further information retailers should call 0345 7581781 or visit britvic.com.
