Tango is bowing to public pressure and bringing back a fan favourite, with Tango Cherry Sugar Free rejoining the brand’s core range from October.
It will be available in a 330ml can (RSP 80p), 500ml plain bottle (RSP £1.99), 500ml £1.25 price-marked bottle, 2-litre bottle (RSP £3.19), and multipacks of eight cans (RSP £5.29), 18 cans (RSP £9.69) and 24 cans (RSP £12.49).
The launch will be supported with PR, social, influencer and shopper media activities.
Ben Parker, Britvic’s Retail Commercial Director in Great Britain, said: “We’ve had many consumers requesting the return of our iconic Tango Cherry flavour on social media, so there really was no better time to bring it back and excite the category with yet another bold, popular flavour.
“We know how important it is to keep innovating to keep shoppers interested and excited by the category and we are confident this one is going to be a hit in-store.”
