Tangerine Confectionery has launched its latest addition to the Vimto range: Vimto Remix Bon Bons.
The Vimto Remix sub-brand was first launched in 2016 with a flavour combination of three fruits, Mango, Strawberry and Pineapple, following extensive research that demonstrated consumers’ enthusiasm to try new flavour combinations and more Vimto tastes.
Available in a 165g £1 price marked pack, the new Vimto Remix Bon Bons offer a mix of both fizzy and chewy bon bons in each pack in the signature mango, strawberry and pineapple remix flavours with the added secret Vimto taste.
Vimto Bon Bons are the Vimto brand’s number one selling confectionery SKU, with bon bons growing at 4.4% year on year with an estimated £8.3m market value. Vimto is a £73.2m brand with 10 years of consecutive growth, and the new Vimto Remix drinks sales are projected to be worth £4.3m.
Russell Tanner, Head of Marketing at Tangerine Confectionery, said: “This latest Vimto launch is a brand new take on the classic flavour which people know and love and offers consumers an innovative taste experience.
“This extension of the Vimto range is bringing excitement to the category with the combination of the unique Vimto Remix flavour and the mix of fizzy and chewy Bon Bons in one bag.”
Vimto Remix Bon Bons will be available to independent retailers from June 2017.
