Retro sweet producer Tangerine Confectionery has unveiled two spooky SKUs to help stores hit consumers’ sweet spots this Halloween.
The 450g branded Barratt Halloween Bucket (RSP £3) includes Refresher Rolls, Dip Dabs, Mini Wham Bars, Mini Fruit Salad Bars, and individual 30g bags of Dolly Mix, Cola Bottles, and Shrimps and Bananas. The bucket is aimed at shoppers stocking up for trick-or-treaters.
Tangerine has also relaunched the 180g Barratt Halloween Bag (RSP £1) with revamped artwork and a streamlined mix of sweets. This includes Dip Dab lollies, Fruit Salad lollies, mini Refresher rolls, and mini Wham chew bars.
Russell Tanner, Marketing and Category Director at Tangerine Confectionery, said: “The Halloween confectionery market has grown by 34% over the last two years, and we don’t expect this growth to slow down. Last year we saw sales of our best-selling Halloween Bag fly off retailers’ shelves, and we’re expecting this year’s Halloween range to be even more successful.
“Nostalgia is a huge driver for the confectionery market. Parents and grandparents are keen to recreate their childhood memories of trick-or-treating with the next generation, and share with them the sweets they enjoyed when they were their age. The Barratt Halloween Bucket is ideal for this, offering variety and a functional, handy format – fit for greeting trick-or-treaters of all ages!”
