Tangerine Confectionery has unveiled its Christmas confectionery offering, which this year includes festive sharing tubs and new formats of its most iconic brands.
The seasonal resealable Barratt Tub (RSP £4, 750g) contains classic consumer favourites including Dip Dab, Refreshers, Fruit Salad, Black Jacks, and mini bags of Milk Bottles, Shrimps and Bananas. It also includes newer sweet formats, such as Fruit Salad Softies, a soft gum variation on the original chew. The new tub is an upgraded format from last year’s carton.
The Barratt Retro Tub (RSP £3, 630g) offers an alternative option at a lower price point for shoppers and includes only the most iconic retro brands in the Barratt portfolio.
Wham and Fruit Salad are launched in a new tube format (RSP £1, 105g) designed to drive impulse sales and appeal to consumers on the hunt for stocking fillers.
The Liquorice Novelties box (RSP £3.49, 270g) was Tangerine’s second bestselling sharing product in 2017 and returns by popular demand, after growing at 66% year-on-year.
Russell Tanner, Marketing and Category Director at Tangerine Confectionery, said: “Barratt is at the forefront of the market and the upgraded seasonal range offers a host of family favourites, with options perfect for all occasions, including sharing, gifting and stocking fillers. We expect the Barratt tubs to fly off shelves this year, offering a great selection of retro classics, suitable for confectionery lovers of all ages.”
