Tangerine Confectionery is bringing retro favourites Fruit Salad, Wham and Mojo Cola chews together in one pack for the first time.
Sweet Champions Chews Assortment will be available in a 180g sharing bag as well as in a 150g £1 PMP when released at the beginning of June.
This new assorted format of Sweet Champions Chews is Tangerine’s attempt to rejuvenate the chews hanging bags category, which is currently worth £36.6m.
Adrian Hipkiss, Head of Marketing at Tangerine Confectionery, said: “We know that our loyal customers love variety and Sweet Champions Chews showcases the individual flavours and textures of each sweet, enabling them to enjoy the unmistakeably fruity taste of Fruit Salad, the tangy Mojo Cola and the original, tongue-tingling Wham in one assorted pack.”
The Sweet Champions line of confectionery brings together Tangerine’s brands, which include Dip Dab, Refreshers, Flump, Fruit Salad, Black Jack, Wham and Sherbet Fountain.
Hipkiss added: “Our unique Sweet Champions range is inherently colourful, fun-filled and offers unrivalled choice and variety to our customers, whatever their preference for the flavour, texture and taste sensation.”
