Rolled tortilla chip brand Takis has added to its range of bold and intense flavours with the launch of Blue Heat.
Already popular internationally, the striking blue snack delivers a combination of chilli and lime flavours.
It is the brand’s number two flavour in the US and will be available nationwide from 5 March from Booker in 55g £1.25 price-marked packs. A 100g plain pack (RSP £2) rolls out in Bestway on 10 March.
The launch taps into continued demand for spicy snacks in the UK, with the ‘Heat’ segment outperforming Total Crisps at +9% value sales in the last year. The Takis brand has grown 10% in value sales over the same period.
