Daniall Nadeem recently scooped the SLR Home Delivery Retailer of the Year award for his outstanding operation that takes home delivery to the next level.
There are many stores in Scotland absolutely smashing home delivery – as the shortlist for this year’s SLR Awards clearly demonstrated – but the retailer who rose above all the rest in the eyes of the judges was Daniall Nadeem, who runs an outstanding home delivery operation from his Nisa store on Motherwell Road in Bellshill.
Daniall and his team have been doing home delivery for a long time and take it very seriously. One look at the store makes that obvious: the huge car park is adorned with wall-to-wall banners advertising the store’s Snappy Shopper-powered home delivery service. You literally can’t miss it.
The fact that the store does around £16k a week in home delivery sales alone goes some way to explaining Daniall’s enthusiasm for the service, but that’s not why he won the award. What impressed the judges most was the way the home delivery side of the business is run. It is, effectively, treated as a separate business that has its own team and even its own part of the store as a mini HQ. A corner of the storeroom is dedicated to home delivery with its own till and its own despatch area.
Daniall is more than ably supported by his colleague Danielle Couse who knows the home delivery side of the business inside out and back to front. The store operates a simple but effective despatch solution which is effectively just a series of doocots broken down by postcode.
Orders come in, a picker collects the items and places them in the appropriate doocot and the driver collects them for delivery. Simple, but clean and effective.
Danielle has even created a very slick training manual which documents how the entire home delivery system works and which is used to get new staff members up to speed as quickly as possible.
By physically separating the home delivery side of the business from the shopfloor side, the store is able to maximise efficiency and customer service. It’s simple stuff but it makes an enormous difference at an operational level and it hugely impressed the judges.
