Swizzels has expanded its Marvellous Mallows range with the introduction of a new countline, Marvellous Mallows Giant.
The new countline tastes of the nostalgic Drumstick flavour, Raspberry & Milk, with a blend of light and soft textures and has been created as an on-the-go option. It is available now with an RSP of 50p.
The launch comes with the sugar single category growing at +12% and mallows growing at +29%, and is supported by a social media campaign.
Trade Marketing Manager for Swizzels Clare Newton said: “We’ve noticed a growing trend among consumers who are rediscovering their appreciation for single confectionery items. We’ve responded to this by creating our Mallows countline to cater to changing consumer needs and preferences.
“The launch of our new product marks an exciting time for Swizzels’ single confectionery offering. We’re urging retailers to stock up on our Mallows countlines in anticipation of increased consumer demand for the new product.”
