Swizzels has launched Marvellous Mallows, its brand-new and first-ever mallows product.
The company has combined its iconic Drumstick lolly flavour with soft mallow to create a new marshmallow sweet.
The launch will be supported by a strong integrated marketing campaign.
Mark Walker, Sales Director at Swizzels commented: “Mallows have continued growing over the last year and the category is now worth £24.7 million. The market is clearly popular with consumers and retailers should stock up on mallows to help drive sales.
“Our latest innovation reinvents the mallows category and offers consumers the chance to purchase a mallow product from a much-loved, well-established brand.”
