Sweet manufacturer Swizzels has introduced a new Bubblegum Drumstick lolly, more than 50 years after launching the original variant.
Drumstick lollies launched in 1957 and have become one of Swizzels’ most popular and recognisable sweets. The green logo with yellow and red striped packaging has remained largely unchanged over the decades.
The bright packaging is designed to create high stand-out on shelf, but the pink and blue lolly contains no artificial colours to appeal to both parents and children.
New Bubblegum flavoured Drumsticks will be sold as a 10p pocket money line as well as a Mega Drumstick size which retails for 30p. The 10p range has seen sales uplifts of 49% and Swizzels are confident that the new lollies will boost sales further.
Sarah-Louise Heslop, Marketing Manager at Swizzels, said: “The original Raspberry & Milk flavour Drumstick lollies remain popular with both adults and children and over the years, have become one of the most recognisable and loved sweets. We’re always looking at new flavours to introduce and our research shows that bubblegum flavour is a hit with younger consumers.”
