Swizzels has revealed the winner of its Sweetest Invention competition, which saw hundreds of entrants submit suggestions for a brand new sweet.
A panel of judges whittled these down to four finalists which were then put to a public vote, with Great British Dessert Chews emerging as the favourite to go into production early next year. It will go on sale later in 2019.
The winning invention is a mixed bag of individually-wrapped chew bars inspired by classic British dessert flavours such as Sticky Toffee Pudding, Apple Pie & Custard and Strawberry Trifle.
Success in the competition came as a complete shock to winning inventor Tracy-Jane Fielding.
‘‘I am amazed that the public have got behind my idea and want to see it brought to life,” she commented.
‘‘The idea behind Great British Dessert Chews originated from my time working in restaurants. Often menus would be adapted and changed, but one thing that would always remain is the classic British dessert. Whether it be sticky toffee pudding or rhubarb crumble, these desserts never went out of fashion – people love them!’’
Swizzels boss Jeremy Dee said: “The public has spoken, and we are thrilled they have chosen Great British Dessert Chews to be produced. It’s a creation that is completely unique in the sweet market and has already captured the nation’s attention.
The other finalists were: Love Yourself Hearts, featuring positive messages of self-love such as Be You to make people feel good about themselves; Pop Lollies, boiled lollies featuring fizzy pop flavours Dandelion & Burdock, Pink Lemonade and Cream Soda with a fizzy sherbet centre; and Mini Coladas, Squashies featuring the familiar coconut and pineapple flavours of the classic Pina Colada cocktail, but without the alcohol.
