Confectionery distributor World of Sweets has launched Sweet Vibes, a new brand tailored towards teenagers looking for unusual flavour combinations and quirky designs.
The range rolls out initially with Freakshake Cups (RSP £3.50) in three flavours: Banana, Strawberry and Choc-a-Lot.
The same flavours are also available in a bag format (RSP £1.25).
Sweet Vibes POS and other merchandising solutions are available to retailers, including branded shelf-edge strips and FSDUs.
Hannah Rodenby, Brand Manager at World of Sweets said: “Teenagers and young people often feel like there’s nothing left for them in the confectionery market. Everything either feels too young or too old to them.
“Sweet Vibes captures this age demographic perfectly! It’s cool, fun, bright, bold and tastes delicious!”
