Sweet Freedom has given its range of hot chocolates, syrups, spreads, and drinks a fresh new look.
As part of the refresh, the brand’s animal characters have been ditched in favour of a single, recognisable – and female – mascot, ‘Drizzly Bear’.
The new packaging, guided by extensive market research, features a contemporary design with a clearer call to action and improved usage instructions. It is supported by a ‘Drizzle More’ campaign across Sweet Freedom’s online platforms and out-of-home marketing.
The refresh is part of a broader strategy to enhance Sweet Freedom’s brand presence on shelves, ensuring greater brand recognition and a more consistent feel. Consumer testing revealed a strong preference for clearer, more straightforward messaging, with purchase intent increasing by 29% for the refreshed design.
