Florette has launched a new ‘Sweet Crispy’ salad mix to complement its ‘Classic Crispy’ product.
Developed to respond to consumer demand for a milder version of Classic Crispy, the new mix includes a combination of red butterhead, lamb’s lettuce, Apollo, and red multi-leaf salad leaves.
The launch is backed with a £3m multi-channel marketing campaign that runs until August, including TV, digital, social media and PR activity.
A new advert asks consumers to choose ‘What’s Your Flavourette?’ – Classic or Sweet – and sees the two variants go head-to-head in a rap battle.
John Armstrong, Marketing Director commented: “We recognised a need to appeal to a wider – and changing – range of tastes, which we believe we have successfully achieved with the new Sweet Crispy mix. It maintains the versatility, colour and signature crispy texture of the Classic product, with a sweeter flavour.”
Florette Sweet Crispy is available in 135g and 85g bags, with RSPs of £1.50 and £1 respectively.
For stock enquiries, call Florette on 01543 250 050 or email madewithsunshine@florette.com.
