SWA seeks Wholesale Local Food Champions

A recent Delivering Growth Through Wholesale 'Meet the wholesaler' event
A recent Delivering Growth Through Wholesale 'Meet the wholesaler' event

Scottish Wholesale Association (SWA) has launched its new Wholesale Local Food Champion training programme.

The programme encourages Scotland’s wholesalers to appoint an individual to take responsibility for shaping the local sourcing strategy within their business.

Colin Smith, SWA Chief Executive, said: “Our goal is to see wholesalers nominate at least one individual within their business to be trained to become a Wholesale Local Food Champion. These champions will then have an excellent knowledge and understanding of the importance of a strong, local food and drink supply chain – and become a point of contact for suppliers to start engaging with your business.

“Comprehensive training will also include one-to-one mentoring support with each champion receiving a certificate of completion and Wholesale Local Food Champion marque to help producers easily identify individuals/wholesalers that can potentially help support their business.”

Registration of the SWA Wholesale Local Food Champion training programme, which is fully-funded and supported by the Scottish government, is now open. It closes on 19 March with the first 20 cohorts undertaking their training over two half days on 23-24 March. Wholesalers can register here.

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