The Scottish Wholesale Association (SWA) is highlighting the benefits of its Delivering Growth Through Wholesale (DGTW) programme, which aims to educate and engage with producers on the opportunities provided by the wholesale sector.
Launched in 2021, DGTW is a local supply chain training and education programme delivered by the SWA, designed in collaboration with SAOS and Scotland Food & Drink, and supported by the Scottish government. It provides local producers with a one-to-one mentoring support session to ensure their business is wholesale-ready.
Three case studies, featuring Perthshire-based Clootie McToot, Millers Larder in Lanarkshire and Lost Loch Spirits, based in rural Aberdeenshire, will be launched at this week’s In-Drinks trade show at the SEC, Glasgow when John Forteith, chair of the DGTW programme, will discuss the benefits for Scottish producers.
SWA Chief Executive Colin Smith said: “It is remarkable that as of March this year there have been over 230 new Scottish product listings via 59 new wholesale partnerships since launching DGTW in 2021 – and testament to the willingness of both producers and wholesalers to work together to bring exciting and innovative products to a wider audience.
“As our case studies demonstrate, the initiative equips local Scottish producers with the insights and strategies needed to successfully navigate the landscape of the Scottish wholesale channel through training comprising of two half-day virtual workshops, followed by bespoke one-to-one support.”
