Unilever has relaunched its Surf liquid detergent with a fresh new look and new pack sizes.
Available now, the improved packs are designed to provide better standout on shelf. The new look products also feature two new claims on-pack: Intense Burst of Fragrance and Super Concentrated. Unilever says these have been incorporated “to communicate the long-lasting fragrance and great value for money Surf offers to consumers”.
The re-vamped range also features two new pack sizes: Large (40w) and X-Large (60w) – allowing retailers to tap in to the growing consumer demand for larger pack sizes.
The activity is supported by a £4m marketing spend, including a TV campaign running later in the year.
Michelle Kimber, Surf Brand Manager at Unilever UK, said: “As one of the leading brands in the laundry category, we want to make shopping the laundry aisle an exciting and convenient experience for consumers. The new, bold designs and larger pack sizes being introduced to the Surf liquid detergent portfolio have been designed to do just that, as well as providing a great usage experience with our fresh fragranced detergents.”
