Surf has launched its latest campaign to promote its new line of detergents, Surf Sensations.
The online video, which parodies the dramatic and luxurious adverts of the perfume industry, is available for consumers to view on the brand’s YouTube channel.
The tongue-in-cheek film features a woman strutting down a long corridor, sweeping between bed sheets and revealing a surprise ending which sees her loading her washing machine with Surf Sensations, rather than unveiling a bottle of perfume.
The campaign aims to position the laundry market as glamourous and sophisticated, just like a perfume brand. The video also highlights the Surf Sensations range, which has been created by perfume experts and includes three new fragrances: Golden Blossom, Delicate Moonflower and Enchanting Dahlia.
Michelle Kimber, Surf Brand Manager, said: “We’re excited to have launched our new range of detergent fragrances to add some luxury to our brand, but keeping our light-hearted sense of humour.”
