Detergent brand Surf has unveiled new Surf Dual Capsules.
A first for the brand, the range of two-in-one capsules comprises three of Surf’s most popular fragrances: Tropical, Lavender and Five Herbal Extracts.
The Dual Capsules benefit from an updated pack design that enhances standout on-shelf. Packs feature clear messaging and bold colours to highlight the different fragrances, as well as improved capsule visibility, to bring the product to the forefront.
The launch is backed by the brand’s ongoing £4m media campaign, and taps into the increasing popularity of Single-Dose Capsules – the fastest-growing sub-category in Laundry.
Michelle Kimber, Surf Brand Manager at Unilever UK, said: “We’re extremely excited to be launching our new Surf Dual Capsules, which have been specifically designed to provide our consumers with the ultimate in washing power.
“Capsules are currently driving the laundry category as consumers favour quick, easy to use and shelf efficient products and our new offering is set to tap into this. We expect Surf Dual Capsules to be popular amongst brand fans and new consumers alike.”
Surf Dual Capsules is available now in 20-wash (RSP £6.44) and 30-wash (RSP £7.73) packs.
