Suntory Beverage & Food GB&I (SBF GB&I) has launched SimplySoftDrinks, a brand-new website just for retailers.
Live now, SimplySoftDrinks offers information, advice and tools, including channel-specific planograms, to support retailers in driving their sales in the category. Its free category advice is geared towards independent retailers, including convenience stores, forecourts, foodservice and health & fitness operators.
Crucially, no login details are required – all the information is free to view at any time from any device. Furthermore, the advice appears to be impartial, and there’s at least one Scotland-specific planogram.
The bespoke website features a wealth of SBF GB&I’s latest insights, to give retailers the best snapshot of the soft drinks category. It will be updated regularly with the latest insight as it evolves.
SimplySoftDrinks includes a category insight guide, including a look at the macro trends currently helping to grow the category, including health and wellbeing and sales spikes around events. There are ranging top tips, with actionable, channel-specific insights to maximise the growth opportunities, including online. Retailers can also find advice on how to offer shoppers the right range of products and achieve visibility.
There’s also information and the latest news from SBF GB&I’s brands, ranges and display materials. Also, retailers can find tailored advice around the latest market updates and legislation, such as England’s upcoming HFSS restrictions, to help with navigating broader challenges too.
Matt Gouldsmith, Channel Director of Wholesale at SBF GB&I, said: “SimplySoftDrinks contains a vast amount of information and tools for retailers but our vision for it really is quite simple, as its name suggests! It’s based on the perfect store being a place shoppers can find the products they want, presented in the best possible way to influence buying behaviour and grow retailers’ sales.”
