Suntory Beverage & Food GB&I (SBF GB&I) has partnered with independent convenience retailers across the UK to help them donate stock to local charities and community groups.
The campaign follows the first successful partnership in December 2020, when 40 leading retailers were able to donate cases of SBF GB&I stock to causes close to their hearts.
This year saw 50 retailers across England, Scotland and Wales donating more than 90 pallets of Ribena, Ribena Sparkling and Orangina – equivalent to around 9,000 cases of stock – to a variety of community projects.
Store owners from a number of symbol groups, as well as independent retailers, have been involved in this year’s charity donation drive. Wholesale partners including United Wholesale Scotland also took part and acted as distribution and collection points for retailers.
Glasgow-based Londis Solo Convenience donated cases to the youth group The Safety Zone Bargeddie, football teams East End Utd 2016s and 2017s, and Broomhouse Community Hall, among others.
Natalie Lightfoot, of Londis Solo Convenience, said: “We know times are hard for shoppers right now, and charitable organisations are having to work even harder than ever. We’ve been a collection point for our local food bank for a number of years now, so we’ve seen the real positive impact that initiatives like this can deliver.
“This partnership with SBF GB&I will further help out our local charity partners, and the people who are most important to our store – the people in our local area.”
Alpesh Mistry, SBF GB&I Sales Director, added: “It is so rewarding to partner with these outstanding retailers and the incredible causes they’ve supported to help those most in need in their local areas, which epitomises our Growing For Good value at SBF GB&I.
“It’s a great example of how we work to give back to society through our retail partners and continue to support them in their role at the centre of their communities.”
