Sunblest is re-launching with a new look with bright, new packaging which incorporates the iconic Sunblest logo. Sunblest says it worked with consumers to develop the new packaging, who expressed the importance of keeping the distinct red and yellow packaging to communicate the cheerful and fun side of the brand – but thought more could be done to showcase the ‘sunshine’ logo.
In existence since 1956, the new packaging will ensure that the range of products, including Sunblest sliced white bread, rolls and muffins and scones, are brought to the forefront of consumers’ minds, giving this highly established brand a much needed boost. Sunblest wants to bring the brand back to the fore for current and lapsed consumers, with the ultimate aim of attracting new customers.
Category Director, Allied Bakeries, Guy Shepherd, said: “In a highly competitive category, the new packaging uses bright, standout colours, and will instantly draw customer attention which should give a real boost to the entire range. With price marked packs for scones and double chocolate muffins, there’s a great reason for retailers to stock these everyday treats”.
The new packs also carries the brand claim “From our mills to your table since 1956”, demonstrating the longevity and passion behind the brand.
