PepsiCo has relaunched its ‘better for you’ Sunbites brand, with refreshed packaging supported by a brand-new TV advert and marketing campaign.
The brand’s new positioning highlights that there is a little bit of “taste good” and “do good” in every Sunbite, the latter reflected in a partnership with CARE International. This sees the launch of the ‘Light Her Path’ initiative, aimed at giving girls around the world the education they deserve.
In the animated TV advert, a woman opens her pack of Sunbites and the sun shines and passes on the good, cheering up a man who kicks a football to a young boy who had been engrossed in his phone.
Alongside the ad, the marketing campaign also includes digital and PR activity, a brand-new website and in-store assets.
Sharon Barraclough, Marketing Director for UK Snacks at PepsiCo, commented: “Sunbites has a loyal fan base and we want to continue maximising awareness of the brand as the demand for ‘better for you’ options increases. The TV advert will ensure the brand is front of mind for shoppers and it will also encourage people to try the latest addition to our range, Sunbites Veggie Harvest.”
The Sunbites range includes:
- Grain Waves – RSP £1.85
- Veggie Harvest – RSP £1.85
- Crackers – RSP £1.89
- Nuts Mix – RSP £1 (35g) or £1.99 (90g)
- Wholegrain Popcorn – RSP £1.79
