SLR’s Woodlands Local store in Falkirk has signed-up for News Scotland’s Sun Savers programme.
As can be seen, the staff were literally jumping with excitement when the high-quality POS kit was dropped-off!
Sun Savers is the richest loyalty programme in the newstrade and rewards customers by giving them £5 for every 28 copies of The Scottish Sun that they buy. The programme is smartphone-based so shoppers can quickly download the app and start collecting. All they have to do is scan the barcode every time they buy a paper and when they reach 28 copies they can either collect the cash or carry on saving – and all for doing nothing more than buying their favourite paper every day.
For retailers, the programme offers several concrete benefits: it encourages shoppers to buy the newspaper more regularly, it drives footfall to the store, it drives up incremental purchases and it creates loyalty to both the store and the paper. Everybody wins. Not only that, retailers receive an incentive for signing up customers. That’s where the POS comes into play, creating excitement in-store and communicating just how easy it is to get started.
SLR, as a member of the Scottish Newstrade Steering Group, was keen to get Woodlands involved in Sun Savers.
The Steering Group is a joint initiative set up by SLR and News Scotland to revitalise the nation’s newstrade. We partnered with News Scotland because they are unquestionably committed to the newstrade in Scotland at a level that outstrips all other publishers in terms of investment in both their own titles and the wider category. The Steering Group is able to actively inform News Scotland’s decision-making process on activity that it will undertake in the marketplace.
Some of Scotland’s top retailers are also members of the Steering Group, like Saleem Sadiq of Spar Renfrew. He commented: “The plans for the Group are quite exciting and it’s great to see some real activity happening in the category and driving some interest and some value back into news. Sun Savers is a great example.”
If you would like to get involved in shaping the future of the newstrade in Scotland, then drop SLR’s Publishing Editor Antony Begley an email.
