The Scottish Sun on Sunday has taken over the top spot of the Sunday popular market for the first time, according to April’s ABC figures.
The News Scotland title moved into the lead with a circulation of 153,066. The Scottish Sun’s Monday to Saturday edition continued to dominate the daily popular market with a circulation of 201,245.
“I am delighted that The Scottish Sun on Sunday is number one for the very first time, joining the daily title as Scotland’s favourite read,” said Alan Muir (pictured), Editor of The Scottish Sun.
“Our goal is to inform and entertain, and these figures show that our formula is working well. We have a brilliant team, and it is fantastic to see all their hard work pay off.”
The Times Scotland saw a 14.24% increase from last year, with a daily circulation of 28,227. The Sunday Times remains the strong leader in Scotland’s quality Sunday market, with a circulation of 49,509 – an increase of 2.59% since April 2016 – significantly more than its two main competitors combined.
Richard Bogie, General Manager of News Scotland, added: “These figures illustrate the strength and continued success of all the News Scotland titles, driven by our investment in journalism and the strong stories our journalists break across politics, business, health, education and sport.”
