Mentos has kicked off three months of promotional activity with its latest campaign, ‘Summer of Mentos Discovery’.
The £1m activity spotlights the Perfetti Van Melle brand’s latest chewy NPD: Mentos Discovery – a vegan-friendly roll of fruity sweets that offers 14 different flavours, ranging from strawberry to passion fruit.
The campaign includes a mix of out-of-home advertising, video on demand, influencer activities and POS materials.
Sarah du Plessis, Senior Brand Manager at Mentos, said: “We know that our audience are looking for more excitement from the category and achieving the milestone of £260k in sales within just four months of launch is truly a testament to this enthusiasm.
“Our hope with our latest investment is to build on this success by reaching an even broader audience, enhancing brand visibility and increasing penetration amongst our Gen Z target demographic”.
