With its sights firmly set on summer, Aryzta is launching a limited edition CDF Strawberry & Cream Muffin.
The new product, available from June (rrp £1.09), is a light, strawberry-flavoured muffin with white chocolate chunks, real pieces of strawberry and a creamy vanilla frosting.
The Strawberry & Cream Muffin ships in cases of 30 and will be supported with POS.
A confident Shane Vaughan, Head of Retail Marketing at Aryzta, said: “Strawberry and cream is a flavour intrinsically linked with summer. Whilst we can’t guarantee ‘summer’, we can guarantee that the addition of the Cuisine de France Strawberry & Cream Muffin will brighten retailers’ fixtures and boost sales.”