Sugro UK, KP Snacks and ecommerce solutions provider b2b.store have teamed up to complete what they’re saying is the first pre-sell campaign of its kind using a wholesaler’s WhatsApp channel.
Using b2b.store’s ProConnect platform, Sugro ran a campaign for one of its Group members, R&I Jones. A WhatsApp message encouraging pre-sell orders for KP’s recently launched McCoy’s Hot ‘n’ Spicy crisps was sent out to the Montrose-based wholesaler’s customers.
Retailers could order by replying to the message, with only a few taps needed to record the quantity needed and their customer number.
Sugro is hailing the message as is the first of its kind to be sent in the UK’s food and drink wholesale industry and expects them to become increasingly common, as more businesses use paid-for WhatsApp platforms to communicate with customers.
The buying group’s UK Head of Commercial and Marketing Yulia Petitt commented: “We are absolutely delighted to launch Sugro WhatsApp E-Presell which enables both Sugro UK wholesale members as well as its retail partners to provide advance product volume commitments for new product launches.
“This functionality is particularly powerful as it ensures that suppliers have accurate forecasts before product launches, enabling better stock availability and distribution from day one of products being available on the market.”
