Wholesale buying group Sugro has expanded its rewards programme, which now rolls out across WhatsApp so it is available for all buying group members.
The loyalty initiative initially launched in February to wholesalers using the b2b.store eCommerce solution.
The rewards programme is designed to encourage wholesalers’ customers to earn money off future purchases by completing different tasks, such as purchasing a certain quantity of a particular product or range, or taking photographic evidence to show compliance or in-store display.
Phase one of the project saw a dedicated rewards area being created within Sugro members’ b2b.store online ordering app, with a strong level of interest from those eligible.
Now, phase two will see incentives sent by WhatsApp directly to decision makers within a wholesaler’s customer base – allowing for more frequent communications to be sent and higher engagement rates.
The scheme is running in partnership with Sugro suppliers and b2b.store to encourage more sales, with deals redeemable both online and other methods to get more engagement.
