Malibu has enlisted the help of actor, Brian Cox, famous for playing media tycoon and boardroom bully, Logan Roy, in Sky Atlantic’s hit show Succession, to encourage people to clock off and ditch overtime.
The second iteration of Malibu’s Do Whatever Tastes Good campaign is a rallying cry for the masses to down tools, switch off screens, and shut laptops on time, to make time for the people and things they love.
To kick things off, Cox features in a fun new advert, sporting a bold pink suit and vintage roller skates. At exactly 17:01 pm Brian checks his watch and leaves the boardroom. He then skates down the boardwalk, inviting passersby to clock off with him and release their summer selves. The advert ends with Brian in his ultimate clock-off destination – sitting back in his bespoke office-style recliner on the beach, with a heavenly Malibu Piña Colada in hand.
