Heineken has launched new Strongbow Strawberry (ABV 4%), which is available now in 4 x 440ml can multipacks and 500ml bottles from Booker.
Strongbow Strawberry is a crisp apple cider blended with wild strawberry flavours and natural strawberry fruit juice. Gluten free and vegan friendly, it contains no artificial flavours, sweeteners or colours.
The launch is supported by a wider £10m marketing campaign for the brand.
Rachel Holms, Cider Brand Director at Heineken, commented: “As the most popular profile in flavoured cider, Strongbow Strawberry has seen incredible consumer testing results. Our aim is to attract new consumers into the cider category, especially those craving fresh innovation and new flavour experiences.
“We recommend retailers stock up now to take advantage of summer sales.”
