Heineken has announced further NPD, with expansions to the Strongbow and John Smith’s brands.
Following the enormous success of Strongbow Dark Fruits, the company is launching Strongbow Cloudy Apple, into the off-trade this August.
The new variant is a refreshing 4.5% abv sparkling cloudy cider with what is described as a greater depth of flavour and rounded apple taste. Aimed at cider drinkers in their late 20s and 30s.
Strongbow Cloudy Apple will be priced in line with Strongbow Dark Fruit and will be available in a 500ml glass bottle, a 10 x 440ml can pack, a 4x 440ml can pack and a 4x 500ml price-marked pack for the convenience channel.
Martin Porter, Managing Director – Off-Trade at Heineken, commented: “Strongbow plays a key role in growing the cider category by tapping into existing trends, making them accessible to the mainstream market and increasing sales for retailers. Strongbow Dark Fruit is a prime example of this. For Strongbow Cloudy Apple, we’re giving traditional cloudy cider a modern twist, bringing our customers another new and exciting cider which responds to changing consumer tastes. We are already seeing strong performance in the on-trade, and we’re confident that this great tasting liquid is going to fly off the shelves.”
Meanwhile, John Smith’s is introducing John Smith’s Golden Ale, a refreshing and lightly hopped ale with an abv of 4%. The brand’s first innovation since John Smith’s Extra Smooth in 1993 will be available in grocery and convenience channels from the beginning of August, in both can and bottle formats.
