Stork, the baking brand from Unilever, is launching a new £1.6m Easter marketing campaign to promote its latest product, Stork with Butter, comprising of TV, social and digital video-on-demand marketing.
The TV advert, airing on 7th March, will launch the campaign and show consumers how Stork with Butter can be used to make “light and fluffy” cakes and is perfect for creating “buttery and creamy” icing.
Pedro Costa, Brand Manager for Stork at Unilever UK, commented: “We’re excited to launch our Easter campaign which shows that ‘Every Cake’s A Winner’ when you bake with Stork with Butter, producing a rich, creamy icing and a buttery taste every time.”
Stork with Butter has sold more than 1.83 million units since launching in May 2015, generating over £2.3m in value sales.
It is available in 400g tub format with an rrp of £1.99 and in retail cases of 16.
