Based on recent sales figures, Wrigley has identified September as the key time when sales of the brand begin to rise significantly in the run up to the profitable cold and flu season, and is encouraging all retailers to stock up now. Last year, demand for Locketsincreased by over 40% during this period and Wrigley expects the same will happen in 2012, while LocketsHoney & Lemon is currently the best selling medicated confectionery SKU[1] in independent and symbol stores.
Matt Austin, Wrigley Confections Business Unit Director, comments, “Don’t forget to stock up on Locketsthis September when the cold and flu season really begins to kick in. With consumer demand increasing massively during this period, it really is a key time to maximise your sales – either visit your local cash and carry or arrange a meeting with your local Wrigley rep by calling 01752 752 094.
“Unlike our competitors, Lockets has a medicated license, and contain active ingredients menthol, and eucalyptus. These active ingredients are proven to help clear your nose and soothe your throat, along with a soothing honey centre and vitamin C. What’s more, they are safe to take with other medication, and as 20% of medicated confectionery is bought alongside another remedy[2], this provides retailers with a real incremental sales opportunity.”
Still to come this year, Lockets will be launching a new advertising campaign to drive visibility of the brand during the key winter period. Utilising the brands’ ‘Help clears your nose and soothe your throat’ message, retailers will be supplied with a new POS suite to create cut through and stand out in store.
Matt Austin, Wrigley Confections Business Unit Director, comments: “Lockets has a medicated license, and contain active ingredients menthol, and eucalyptus. These active ingredients are proven to help clear your nose and soothe your throat, along with a soothing honey centre and vitamin C. What’s more, they are safe to take with other medication, and as 20% of medicated confectionery is bought alongside another remedy[3], this provides retailers with a real incremental sales opportunity.”
