Stoats has launched Toasted Oaty Flakes, a 100% wholegrain cereal with premium oats that have been cooked and roasted for extra crunch.
Available in two flavours – Original and Fruit & Nut – the new offering is in response to customer demand following a survey which revealed 46% of consumers regularly ate cereal and would like to see Stoats products available in this category.
Managing Director at Stoats, Tony Stone said: “At Stoats we are listening to consumers and their need for products that tick the boxes of health and wellness, which includes no added sugar, natural protein and wholegrains. This has led to the development of our Toasted Oaty Flakes range, which is perfect for those that love porridge but are looking for alternative cold cereal options from mueslis and granolas.”
200 Stoats shoppers taste tested the new range with over 96% of respondents stating they would like to have the option to purchase.
Original Toasted Oaty Flakes (550g) is available at an rrp of £2.49, while the Fruit & Nut variant (also 550g) has an rrp of £2.99.
