Scandinavian Tobacco Group (STG) UK is tapping into demand for fruity flavours by expanding its XQS range with Raspberry Blackcurrant, Strawberry Kiwi and Berrynana Twist variants.
Each pouch has an RRP of £5.50 and is 8mg in strength.
“Nicotine pouch sales continue to grow rapidly and are currently worth just under £136m (not including those made online) which represents volume growth of 79% versus the same time last year,” claims STG’s UK Head of Marketing, Prianka Jhingan. “Whilst the majority of sales are made in supermarkets, they are growing fastest in the convenience channel. And with the disposable vape ban now imminent in June, nicotine pouch sales will receive a further boost as many vape users will look for different next gen nicotine options instead.”
She adds: “We’re excited to bring these three new fruit fusion flavours to market, which now take the SKUs in the XQS portfolio up to eight. Our sales force will be visiting stores around the country to talk to them about the growing range and offering a new countertop merchandising display unit to house them all. We encourage retailers to do themselves a new flavour and stock-up!”
