JTI has expanded its cigarillo portfolio with the launch of the new Sterling Dual Double Capsule Leaf Wrapped, offering double the flavour with a combination of peppermint and berry mint capsules.
Available now across all UK channels, Sterling Dual Double Capsule Leaf Wrapped has a RSP of £6 for a pack of 10. There is also an exclusive introductory price-marked pack of 10 launching at £5.70 in the convenience and independent channels.
The cigarillo category has continued to grow in both grocery and convenience, particularly over the last 12 months, and is now worth approximately £8m a month.
Mark McGuinness, Marketing Director at JTI UK, commented: “We know that berry is already a popular flavour within other categories, such as Vape and Heated Tobacco products, so with this innovation we know we can help retailers drive incremental sales in their store.
“What’s more, the lower price point and the fact we can offer a 10 pack, means retailers can cater to those shoppers looking for value-for-money tobacco options – something we know is important for many right now.”
For more information on Sterling Dual Double Capsule Leaf Wrapped or any other JTI product, retailers should speak to their local JTI Sales Representative or call the help desk on 0800 163503. Retailers can also visit jtiadvance.co.uk for further information.
