JTI has launched Sterling Dual Capsule Leaf Wrapped – a new King Size Cigarillo containing a Virginia blend tobacco and, unlike conventional cigarettes, wrapped in tobacco leaf.
It also has a mentholated capsule in the filter, which existing adult smokers can click to release a peppermint flavour.
Sterling Dual Capsule Leaf Wrapped has an RSP of £4.50 and 10 pack size.
It is likely to prove popular with existing smokers of menthol cigarettes; as cigarillos aren’t covered by the forthcoming ban on flavoured cigarettes and tobacco, which comes into force on 20 May.
Ross Hennessy, Head of Sales at JTI UK, said: “We expect that Sterling Dual Capsule Leaf Wrapped cigarillos will become a popular choice for adult smokers and appreciated by those looking for value-for-money tobacco options.”
For more information, retailers should visit the refreshed jtiadvance site, or speak to their local JTI sales representative.
