Sterling Dual has extended its range with the addition of two new products, Sterling Dual Superkings 20 and Sterling Dual Double Capsule King Size 20.
Both are available from wholesalers now, at RSPs of £8.30 and £8.65 respectively.
JTI’s sales force will support the launches with merchandising and product advice.
Stephane Berset, Head of Marketing UK at JTI, commented: “With a number of new launches in the pipeline for JTI, we are continuing to invest in our successful brands to provide retailers with profit driving products. The capsule value segment has grown considerably in the last year, and we’re excited to provide retailers with innovative new products to take advantage of these expanding markets.”
