Irn-Bru is celebrating the 30th anniversary of its ‘Made In Scotland From Girders’ campaign with the launch of a range of limited edition packs featuring five of the most famous vintage designs.
“Made In Scotland From Girders was Irn-Bru’s award-winning, longest running poster campaign which still strikes a chord with consumers today. The special printed packs will boost footfall to the fixture and increase retailer sales as shoppers hunt for all five designs,” said Adrian Troy, Head of Marketing for AG Barr.
“Irn-Bru has a proven track record of helping retailers boost sales with special packs with last January’s eye-catching Tartan packs delivering increases of 20%,” he continued.
“Retailers can use our impactful POS to create unmissable displays in store throughout January to grab shoppers’ attention and increase their sales,”
The labels will be available on 500ml impulse packs, two-litre take home packs and 18x330ml multipacks in both Irn-Bru Regular and Sugar Free. The Sugar Free variant is Scotland’s No.1 low calorie flavoured carbonate, delivering retailer sales of over £1m every week.
The Made In Scotland From Girders packs will be supported with a heavyweight digital and PR campaign and as well as dedicated POS.
“This unique campaign will get the nation talking and will reinforce Scottish shoppers’ affinity with Irn-Bru. Retailers should stock up to prepare for their strongest ever start to the New Year,” concluded Troy.
