It was the year Culture Club topped the charts, Channel 4 first went on air, Mark Thatcher disappeared in the Sahara desert, The Young Ones shocked TV audiences, England and Scotland were both in the World Cup and ET phoned home. It was 1982. And it was also the year that Steakhouse grills and burgers first hit the freezer cabinets of local retailing outlets across Great Britain.
Thirty years on, Manchester fast foods producer Glendale still lists Steakhouse uncooked beef grills and burgers in its product range. The grillsteaks and burgers were created all those years ago for households on a budget, providing the centrepiece for an inexpensive family meal or for feeding hungry kids and homecoming workers, just eight years after McDonald’s arrived in the UK.
Much later, the products were repackaged and rebranded as part of Glendale’s best-selling Yankee range, highlighting the Steakhouse name. Long a champion of the local convenience store, Glendale’s price-marked the packs to give independent stockists a competitive impulse line that appeals to customers making top-up purchases. At £1.79 for 4 Steakhouse Beefburgers or 6 Steakhouse Grillsteaks, the company says the products still represent excellent value for money. Since independent retailers often have relatively limited freezer space, the Yankee Steakhouse products are presented as six packs to the trade outer, minimising the retailer’s stockholding commitment, whilst enabling the inclusion of two strong impulse lines.
The recent credit crunch has seen a marked renaissance for frozen foods, particularly meat and savoury products. So Glendale’s long-standing Steakhouse favourites, first introduced during the early 80s recession, offer great value at a time when hard-pressed customers are again seeking to save money.
Yankee Steakhouse products are now available from frozen food distributors, cash & carry outlets or direct from Glendale Foods on 0161 743 4100 or via email info@glendalefoods.com
