Mentos has launched its first NPD of the year, new sugar-free Mentos Stay Free.
The hard-candied mints are available in two variants – Peppermint and Menthol Eucalyptus – and come in flip-top packs. Naturally sweetened with stevia, each mint contains only five calories.
The launch is supported by the brand’s £3m marketing spend for 2018, which follows on from last year’s ‘Say Hello’ activity.
Mark Roberts, Marketing Manager for Perfetti Van Melle, said: “Mentos is all about creating fresh connections and with the launch of Mentos Stay Free we are able to offer a Mentos product for every consumer and need state. Whether they are looking for our classic mint, or the new and exciting formats, our superior freshness and flavour is recognisable throughout.
“Whilst the category is seeing decline, we are focused on driving more penetration in the market, and campaigns such as Say Hello help deliver this. We saw strong results last year and we are hoping to replicate this year with a full calendar of activity. Retailers can maximise sales by utilising our range of Mentos POS in store.”
For more information, and to enquire about POS materials, retailers can email general.uk@uk.pvmgrp.com.
