Activia is targeting consumers who are looking to get back into healthier eating at the start of 2018 with a new marketing campaign.
Running until the end of March, the initiative carries the headline ‘It starts inside’, highlighting the importance of digestive wellbeing.
The campaign is backed by a £3m investment that includes new TV ads, digital, out-of-home and in-store activity. The brand has also created 10 different short clips to target various consumer groups on Facebook, such as young professional couples.
Ceyda Tort Turgay, Senior Brand Manager for Activia, said: “The new campaign speaks to consumers just as they are embracing the ‘New Year, New You’ mindset, raising brand awareness and reminding shoppers that Activia can be a delicious element of a healthy, balanced diet. We recommend that retailers stock up now to meet increased demand.”
