Staropramen has launched new 6 x 330ml can packs to tap into the growing demand for multipack formats.
The roll-out is supported by social media activity and in-store activity.
The packs have a matte can design and are encased in a recyclable cardboard sleeve, meaning packaging is completely plastic free.
Kevin Fawell, Off-Trade Sales Director at Molson Coors Beverage Company, said: “Staropramen is a firm favourite on shelves up and down the country, and its latest pack format will tap into the growing number of social occasions at home this summer. We’re seeing the demand for multipacks of cans growing ahead of single and smaller pack formats, so this will provide consumers with more choice in line with their changing preferences.
“Launching our new Staropramen cans with sustainable packaging is another milestone for us after having recently removed plastic rings and introduced a fully recyclable and sustainable cardboard sleeve for can multipacks across all of our major brands.”
