Molson Coors has teamed-up with Paramount+ to give away a 30-day subscription to the streaming service with multipacks of Staropramen.
The on-pack promotion, which runs until 31 January 2025, is supported by in-store and online activities, including out-of-home advertising and a paid social media programme.
All multipacks of the beer are included in the promo.
QR codes on packs take customers to a promotional microsite, where they can enter their details and the last four digits of the pack’s barcode to receive instructions on how to claim their subscription.
From now until 31 October, the same microsite also gives consumers the chance to enter a prize draw to win one of 50 Everdure pizza ovens, worth more than £600 each.
The partnership coincides with the return this autumn of Paramount+ hit shows Lioness and Tulsa King. Fans can also binge the brand-new season of Mayor of Kingstown and the number-one hit show in the US, Yellowstone, which returns in November.
Hannah Jeffery, Staropramen Brand Manager at Molson Coors, said: “Big nights in continue to be a key occasion for consumers, and this on-pack promotion with Paramount+ presents a great opportunity for retailers to take advantage of the occasion and drive sales.”
