Molson Coors has named actor Orlando Bloom as the new brand ambassador for its Staropramen brand.
Bloom, who is also a UNICEF Goodwill Ambassador, will feature in a new Staropramen TV ad later this year.
The TV spot, along with supporting marketing activities, will focus on the 150-year history of the Prague beer, marking the next phase of Staropramen’s award-winning ‘Brewed by Experts, for Experts’ campaign.
The new ad is set in Prague and features Bloom explaining his links to the city, having lived and worked there for a number of years, and how its discerning beer culture emerged. He journeys through some of the city’s iconic locations before ending up at the Staropramen brewery.
Orlando Bloom commented: “I think it’s important to partner with brands that practise what they preach. The team at Staropramen talk about quality and expertise a lot and, when it comes down to it, this is a great-tasting beer, brewed by some incredibly talented people.”
Debbie Mack, Beer Brands Director at Molson Coors, added: “Staropramen’s brand is all about celebrating world-class expertise. Who better to represent this than a globally recognised acting talent like Orlando?”
