Wrigley is adding a new variant to its Starburst portfolio.
Starburst Very Berry is offered in four flavours: Strawberry, Raspberry, Blueberry and Cranberry. Single (45g), hanging bag (150g) and sharing pouch (192g) formats are available including pricemarked pack options.
A wide range of POS material is available to retailers looking to support the launch, whilst Wrigley’s dedicated field force is on hand to share merchandising advice. Hundreds of cash and carry depots will also be supported with off-shelf cardboard activation to encourage product trials in store.
The distinctive Starburst yellow remains prominent on-pack whilst a splash of dark purple highlights the berry flavours inside. Also available with a price flash, retailers can offer consumers a £1 PMP hanging bag and 49p PMP single pack format.
Starburst flavour variants have proven to be 89% incremental to the brand, and the launch of Very Berry is projected to boost retail sales by £4m as Wrigley looks to drive category growth.
Dan Newell, Wrigley confections marketing manager, commented, “For those looking to keep up-to-date with the latest flavour trend in the fruit confectionery category, Starburst Very Berry is a must stock.
“The launch, which also includes price marked packs, builds on our commitment to support retailers with a variety of products that offer customers value for money. By adding the price flash we’re able to give consumers more choice, and help retailers maximise impulse sales.”
